Changing Business Environment International Operations

Question: 1. Explain how Emirates pursues internationalization. 2. Identify two key dimensions of market globalization that you noticed in the case of Emirates. 3.Identify and discuss three key drivers of Emirates market globalization. 4.What are some negative consequences of globalization in the case of Emirates. Answer: 1. Today, almost every organizations internationalization or the practice of international operations has become a vital part of their life. International markets are flourishing world widely. Emirates Airline management begins its operations from Dubai. Emirates Airline is one of the most top six airlines in world, it have 5 star rating (Nowell, 2004). This flight operates around 700 weekly flights in about 60 nations in the world. Internationalization means to enhance connection in international operations. Emirates also follow internationalization for increasing its involvement in the international markets. The main objective of Emirates is to follow internationalization, in order to make more money and profits in huge margin. For increasing profits the management of Emirates aims to increase sales volume by selling overseas as well as aims to reduce cost of products by producing abroad (Mina, 2008). With the help of overproduction, the management of Emirates gets involvement in international business functions. For driving attentions of their customers and visitors they put attractive advancement in their flights such as they introduced personal video systems for all the passengers of every classes, they also provide private fax facilities and telecommunications systems as well (Bjerklie, 2006). Emirates follow its concentration in a legacy airline of luxury as well as hi-tech. emirates have framed a valuable lessons for accomplishing itself as a Global airline. Emirates operate and improved its industry in The United Arab Emirates which has strong economy. Emirates are embedded with strong system unions around global ends. The industry has frequently utilizes advanced strategies to position their internationality. Emirates management provides their first class customers attached name of them with luxurious aircrafts. With the help of internationalization Emirates has proved to be maximum profitability. 2. Globalization is referring as developed measure in order to expand the economic and social ties through increasing institutions which are communal. Globalization is a process that affects the nation mainly in three areas, which are social, economic and cultural (Hettne, 2010). This assignment will highlights that how globalization affects the two key aspects of globalization in the case of Emirates. Culture at Emirates: Culture is one of the most important aspects for Emirates as the industry have 32 workers in their management who are with different nationalities. It is quite a challenging matter for the company in order to manage the culture aspects. It is also challenging the company as it is require making a similar as well as cooperative organizational culture. Emirates work hard for management for creating as well as aligning a united visual let abandoned culture, there was no united individuality or individuals were reacting as individual as well as hot as unified forces (O'Connell, 2006). Emirates requires unified force which delivers an innovative type of services in segment with the emirates philosophy for completing the work for opening their star property of resorts as well as hotels in a given deadline. Politics at Emirates: Air drives among countries are through decided understandings. Flying laws and rules between authorities impacted unbelievably on the achievement of an aerials shuttles mission. Many of the authorities have strong as well as strict laws and rules on outdoor transporters to function particular courses in their countries of center to determine the national aerial shuttle (O'Connell, 2006). Emirates have accomplished in stature as well as scale not by the tariff barriers but through rivalry with the constantly develop various global transporters that destroys Dubais open- skies scheme. Emirates have appreciated for the profitability because of late businesses to proper movement laws from the two laws and regulations. 3. Globalization comprises of enhance of trade and investment among countries. Emirates have successfully implemented all the strategies for its internationalization and for its expansion of the market (Aydin Morefield, 2010). The three key features that Emirates has successfully implemented for the market of globalization are described below: Strategy: Emirates, the largest airline industry in the world has made positive decision to expand internationally. The company has very cleverly chosen countries of America and Europe for its target customers. As these continents have great number of countries and have high class population, this targeted audience helps the company to acquired desired revenue for its standard operations. Understanding Culture: Other major element for Emirates in becoming the worlds busiest airlines is its understanding of diverse culture. The company hired native country manager in their targeted countries which results in better understanding of these respective countries (Globalization in the 21st century, 2008). The organization managed to prepare a pleasant working environment for its different cultural employees. Competitive advantage: Emirates efficiently managed to distinguish itself to gain market share and customer base. The company has highly standardized its services to gain customer attention and to increase their base. The cabin crew of this respective company has high standard apartments and also provides full medical care and facilities to its customer. 4. Globalization brings various negative consequences, challenges as well as issues in Emirates which should be tackled foe making it acceptable easily. Usually, globalization has been established to be main area of analysis which has been continues in numerous cultural situations. Globalization has also verified to have huge impact in the Emirates Airlines because it has hugely impacted operations in the business industry as well as patterns of management (Herstein Mitki, 2008). Some negative impacts for the members which emerge in the past years of their membership. In fact, admitting an alliance needs contribution substantially as well as various alteration in the aircraft cabin for satisfying the alliance duties. Even admitting in global alliance can be long stage. Another consequence, they incline to lose their freedom as they have to sacrifice as well as they adapt to various modification in the alliance. Specific crew not allowed responding in a quick manner in the industry as they have to hold on for the further members conformity. References Aydin, R. Morefield, R. (2010). Hub-And-Spoke Airlines Versus Low-Cost Airlines And Price Discrimination. Journal Of Business Economics Research (JBER), 8(5). https://dx.doi.org/10.19030/jber.v8i5.714 Bjerklie, S. (2006). Airline industry: Up, up and away. Metal Finishing, 104(3), 8-25. https://dx.doi.org/10.1016/s0026-0576(06)80046-2 Globalization in the 21st century. (2008). Abu Dhabi. Herstein, R. Mitki, Y. (2008). How El Al Airlines transformed its service strategy with employee participation. Strategy Leadership, 36(3), 21-25. https://dx.doi.org/10.1108/10878570810870758 Hettne, B. (2010). Development Beyond Market-led Globalization. Development, 53(S1), 37-41. https://dx.doi.org/10.1057/dev.2009.84 Mina, W. (2008). United Arab Emirates Trade Policy Review. World Economy, 31(11), 1443-1453. https://dx.doi.org/10.1111/j.1467-9701.2008.01136.x Nowell, J. (2004). The Emirates. Oakham: Zodiac. O'Connell, J. (2006). The changing dynamics of the Arab Gulf based airlines and an investigation into the strategies that are making Emirates into a global challenger. WRITR, 1(1), 94. https://dx.doi.org/10.1504/writr.2006.011154